“I’ll fail.”
A hallmark fear for anyone starting anything new – whether it’s a business, a new job, getting a degree, starting a relationship, moving to a new city. Every time that we adopt a change in our lives, we open ourselves up to the risk of failure. The flip side of that possible failure is a tremendous upside for growth, learning, and improvement of our current situation.
Failure has a very negative connotation in our culture, and it’s often unwarranted. Failure means to discover what doesn’t work. Knowing what doesn’t work puts us one step closer to knowing what does work. And once we know what doesn’t work, we can correct it and move forward. Peter Skillman of Palm is famous for advocating for early failure. Try something. If it doesn’t work, switch gears, and take another run at it.
Whenever I am afraid of failing, I consider what I would have to do to completely protect myself from it. And the answer is often that I would end up not doing anything. That’s no way to live. Our time on this Earth is too brief, too precious, to stand still for every long. Life is about experience, and with every new experience comes the risk of failure.
Like death and taxes, failure is a part of life. It can be a wonderful teacher if we cast in that role in our lives. Whether it changes our lives for better or worse is largely up to us – it all depends on what we do with the lessons it teaches us. Do we use them as valuable information or do we take them on like a yolk, a source of discouragement and despair? How we look at and use failure says a lot about how we live our lives.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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“I’ll fail.”
Christa Avampato 