Yesterday I had coffee at Grounded with my friend, Dave. We’re both aspiring entrepreneurs who are figuring out when is the right time to make the leap, and considering what ventures would be best to start first. We talked about building a life that’s filled with a lot of different, small ideas and whether or not that’s better than getting all of our income from one single source. We considered how many of our extremely talented and motivated friends are looking for work due to the layoffs caused by the current recession. And then we hit upon an idea that could make use of many incredible people are out there looking for a job. Silence.
“Yeah. Maybe we should think about that. Maybe we could do something like that,” we said.
As we finished up our coffee and walked to the subway, we decided to write down some thoughts and send them back and forth to see if we could get our idea to work. What surprised me is that the idea seemed so good and so timely that we were both sort of stunned into silence. Is this the way with all good business ideas? Does it seem so obvious, so practical that we have to sit with it for a while and make sure it’s real? Could we be dreaming that we just got this idea in a coffee shop in Greenwich Village? Maybe it’s all too cliche. But then again, we’ll never know unless we try.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
Christa Avampato 
But isn’t that the kind of scene that started Microsoft? And Google? It’s the kind of story that many successful businesses have as a beginning. Personally, I think it should be a sign to go with it… Behind you all the way, gal pal!
LikeLike
Thanks, Linda! Excited to see where these conversations and adventures lead!
LikeLike