In New York City, there is a an organization that helps women launch their dream businesses by providing support, advice, and networking at a reasonable cost through after-work classes and networking events. Ladies Who Launch, provides a venue to help women not only dream about building their own careers on their own terms, but also helps them reach that goal. I receive a daily email from Ladies Who Launch that contains an inspirational story or a short piece of advice that keeps me going at the exact moment when I think that I might not be able to make a go of being an entrepreneur. It shows up at precisely the right time, with exactly the message I need in that moment. I’m not sure how they do it, though I am so grateful for their skill!
Today, I received an email about launching sideways – keeping your day job and excelling at it, while also developing your own business on your own time. Victoria Colligan, the founder of Ladies Who Launch, offers some advice on managing this balance and a three-step action plan to put some life back into a side-business that has stalled or to give you inspiration and encouragement if you’re just about to begin the journey:
“One of the lowest risk ways to propel your dream, test your idea, and fund your new venture is to launch on the side of a full time job. Many women have passed through the Incubator Intensive Workshops with full time jobs and full time ideas that they are yearning to start but feel too busy or to guilty to do so. Side launching is a viable and smart way to launch any new business. Follow these tips and give it a try:
1. Be disciplined and consistent about the hours you choose to work on your idea. Is it from 5 to 7am before the kids wake up or in the evenings after you put them to bed? Are you carving out time on the weekends? Be honest and clear with yourself about your time constraints and time commitments; your road to success will be faster.
2. Decide whether and when to tell colleagues or your boss. You may be surprised by their enthusiasm and support.
3. Determine benchmarks for yourself that indicate when you would consider making your side gig a full time adventure. What are your lifestyle demands? What would you be willing to sacrifice for a time if it meant being able to devote more energy to your business? Be realistic but also be willing to go for it!”
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
In New York City, there is a an organization that helps women launch their dream businesses by providing support, advice, and networking at a reasonable cost through after-work classes and networking events. Ladies Who Launch, provides a venue to help women not only dream about building their own careers on their own terms, but also helps them reach that goal. I receive a daily email from Ladies Who Launch that contains an inspirational story or a short piece of advice that keeps me going at the exact moment when I think that I might not be able to make a go of being an entrepreneur. It shows up at precisely the right time, with exactly the message I need in that moment. I’m not sure how they do it, though I am so grateful for their skill!
Christa Avampato 