I boarded the subway an hour earlier than usual this morning for some early more meetings. I needed something to cheer about. Over the subway loud speaker, I heard “Let’s get Wednesday.” In New York, we’ll occasionally get a humorous subway conductor. They are few and far between and when I get one, I always appreciate their ability to fun up the a job that I am sure is not that much fun during rush hour on a Wednesday.
After entering my building, I hopped onto the elevator. We have these tiny TVs in our elevators that run a circuit of news and advertisements. As you can imagine, the news is not that uplifting these days, and certainly not something I need to be reminded of as I head to my desk. Today there was an ad on the screen with the simple statement “Go humans go.” It’s part of a new ad campaign by Quaker. I am beginning to notice a pattern here.
On Wednesday afternoons I teach a high school Junior Achievement class about Business Ethics for an hour. As I was crossing the street back to my office, the traffic cop asked us to wait for the light to change. “Let’s to live another day, folks. Your families need you at home tonight. They’ll be waiting for you and you don’t want to disappoint them by getting run over.”
Combined, these three signs today were signs of life for me. We are living in dark times, though even when it’s darkest, we have to do our best to find that little speck of light and do what we can to turn it into a bonfire. I stood a little taller today, walked a little quicker, and worked a little harder. It might sound silly to say that the subway conductor this morning set the tone for my day by making one simple, 3 word statement. And it’s truthful. Sometimes a little cheering is all it takes to keep our chin up. Coming up above ground and saying to myself, “Yes, let’s get Wednesday,” really did help me do just that.
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Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
I boarded the subway an hour earlier than usual this morning for some early more meetings. I needed something to cheer about. Over the subway loud speaker, I heard “Let’s get Wednesday.” In New York, we’ll occasionally get a humorous subway conductor. They are few and far between and when I get one, I always appreciate their ability to fun up the a job that I am sure is not that much fun during rush hour on a Wednesday.
Christa Avampato 
