“I really do believe I was put on the planet to help people have creative confidence. I don’t have 27 agendas. I’m not the sustainability guy, or the developing-world guy. My contribution is to teach as many people as I can to use both sides of their brain, so that for every problem, every decision in their lives, they consider creative as well as analytical solutions.”
~ David Kelley, founder of IDEO
David Kelley is one of my creative idols. He forges ahead so confidently not only with faith in his own creativity; he also has great faith in the creativity of others. There are a lot of people out in the world who think of themselves as “idea people” or “great strategic thinkers”. What’s so inspiring about David Kelley is that he believes all people are creative, that we are all strategic thinkers. His goal is to help us make the most of the creativity that we have, and integrate our creativity with out others skills and interests.
There was a great profile of him in Fast Company in January. He could have toiled away as a mildly successful corporate cubicle worker. For some people, that’s the life they want because it helps them live a good life with plenty of energy left for their families, hobbies, outside interests. Their work isn’t their life and they found a way to make that lifestyle work for them. David wasn’t happy in that role and he wanted to create a career that was different than the typical path of many people who work in large corporations.
My point is that we must consider what’s most important to us in order to figure out how best to construct our lives. Is it our work? Our families, friends, hobbies. Do we just want to have time to take advantage of opportunities that come our way. And all of these answers, any of these answers, are correct. The meaning we imbue on our lives, and the priorities we set are our business, not anyone else’s.
I appreciate that David says he doesn’t have 27 agendas – he just has one, clear concise agenda. He might have a number of ways to push it forward, though he really just has one goal: “teach as many people as I can to use both sides of their brain.” What if we could all figure out exactly what our lives are about, state it in one clean sentence, and then relate everything we do back to that focus? Would that lead us to greater happiness and fulfillment? It’s worth a shot.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
“I really do believe I was put on the planet to help people have creative confidence. I don’t have 27 agendas. I’m not the sustainability guy, or the developing-world guy. My contribution is to teach as many people as I can to use both sides of their brain, so that for every problem, every decision in their lives, they consider creative as well as analytical solutions.”
Christa Avampato 