Day: January 6, 2009

art, creativity, theatre

My Year of Hopefulness – Shakespeare

Christa Avampato

Did you ever feel like somewhere along the line you lost a piece of yourself? A hobby, a part of your job, a relationship or friendship that you wish you hadn’t let just fade away? It happens in life, with all of our comings and goings, that things slip between our fingers into some abyss. The good thing about that abyss is that it’s not really that far away and we can easily fish out what we once loved and make it new again. 


Theatre is that candle for me that went out several years ago. I was in it, making it, and then my interest in it just faded away. I was disillusioned by certain practices and the politics and the commercialism of it all. I just cared about the art, and in that field getting the credit (and as much of it as possible) is crucial. Or so I thought….

I recently joined a brand new group at work called Temporary Shakespeare, a soon-to-be nonprofit, that offers free Shakespeare readings, and workshops to help corporate employees attain and maintain work / life balance. Our first show is Comedy of Errors and will be held January 14, 15, and 16. I’m excited about this new venture and what may come of it. At rehearsal today, I felt like I reclaimed a passion that I thought was so long gone, and it was actually just over my shoulder all along.   
blog, blogging, Facebook, social media, writing

Is it quantity or quality?

Christa Avampato

The debate continues about quantity versus quantity in the world of social media. Do you want more Twitter followers or are you more concerned with having followers who are interested in your life, share interesting articles and activities with you, and building dialogue? The same is true of traffic on a website: do you care more about how many people subscribe to your newsletter and blog feed or how many people actually read it rather than tossing it in the recycle bin without even opening it?


The best possible scenario for trying to build web traffic is to have a lot of brand advocates who are passionate about the site. However, if I had to choose between a small group of people who really care about the site and visit it often and a large group of people who stop by once, maybe subscribe to a feed or newsletter, and rarely read my writing, I would absolutely choose the former. It goes back to that time-honored phrase, “take care of your people (in this case, your community members) and they will take care of the brand (in this case, the site).”

Now sites like Facebook are in that rare crossroads of having a lot of followers who are very passionate about the brand. I am one of them – I LOVE Facebook. I’m on there all the time, poking around, updating my status, emailing friends far and near. Most sites will never get that kind of traffic so they usually have to choose: lots of surface conversations or a small group of meaningful conversations?

Let’s be realistic – my blog is never going to be Facebook. And that’s fine – that’s good, actually. I have a small group of readers that I love who read and comment on my writing regularly – some on my blog, some in person when I see them, some in very kind emails that they send me. They are extremely special people to me. I know a little bit, or a lot in some cases, about them and we have a good dialogue and exchange of ideas. If this blog were Facebook, I couldn’t devote the time, care, attention, and honesty I do to the fun part – the writing. I’m one person writing about topics and people I care about. And that is a blessing to be able to do.