Those clever marketers at De Beers, the diamond company, have launched another brilliant ad campaign: “Fewer, Better Things.” De Beers is a PERFECT example of a luxury company who is using the current economic state as a benefit to them.
The idea of the campaign is simple. As a society, Americans collect a lot of junk – things of little value and use and we’re not even sure why we have them. They don’t bring us joy and most of it won’t even be around a year from now much less a generation from now. Jean Chatzky, financial advisor guru, has a rule of thumb that if you didn’t want it 5 years ago, you don’t need it now. De Beers thinks the same way, and maybe we all should take that advice to heart.
Have a pair of earrings that you truly love (preferably De Beers diamonds) and make them part of your signature look. Same goes for other high ticket items. Save up for something of value that you really want instead of piddling away money on items you won’t cherish. Who knew some of the best financial advice you’d ever get would come from a diamond company’s print ad?
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
Those clever marketers at De Beers, the diamond company, have launched another brilliant ad campaign: “Fewer, Better Things.” De Beers is a PERFECT example of a luxury company who is using the current economic state as a benefit to them. 
Christa Avampato 