Jon Fine’s article in this week’s issue of Business Week discusses a new news provider, Daylife. As a devoted fan of the news and someone who believes that the plethora of new media channels can help to reinvent traditional media, I am intrigued by Daylife’s business model.
Daylife is a news aggregator that splits revenue with news sources based on the link and not on the destination page. Big deal – I can just set up a bunch of Google alerts on topics that interest me and get a nice stack of emails with daily news stories and blog posts on the subject, right? Yes, I could do that. Or, I can just set up Google reader and collect my information that way. Yep, that’s an option.
Here’s the trouble: I love Google, but its alert search is far from all-encompassing and it makes no effort to relate one story to another, save for a common keyword. With Daylife, ordinary people like me can build highly-tailored news sites on any topic of interest, or variety of topics,and post them up on my own website. Essentially, I make my own little newspaper, and Daylife scours the enormous world of news on-line to get me the content and package it up for me in a neat format. This customizable feature is set to roll-out some time this summer.
To be sure, there is tension that exists between traditional media and this constantly morphing world of digital information. Today we get news from a variety of sources as it happens. It has never been easier to be informed on events that happen around the world. And this fact has created a world of complexity and information overload beyond our wildest imagination. While Daylife may not be a quick-fix or even a complete solution, it’s a start toward simplification and efficiency. In this case, even a modest improvement packs a punch.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 