Month: May 2008

design, GEL conference, gel2008, Oxo

GEL 2008: Alex Lee, President of Oxo

Christa Avampato

You may not know the name “OXO“, though you undoubtedly have seen their products in the kitchen gadget aisles. And their anonymity shouldn’t surprise anyone – after all, their CEO, Alex Lee, believes that designers should be overshadowed by the simplicity and beauty of their own designs. Whether it’s making an incomparable salad spinner or an ingenious measuring cup, the reaction OXO is always looking for from users is their lack of notice of the object. It should be so intuitive and easy to use that its use should go unnoticed, like walking, like breathing.

Alex also made several points about dignity. OXO seeks to design products that are usable by the greatest percentage of the population possible. The goal is to design beautiful products without increasing cost, while maximizing functionality, and never making a user feel like “I’m using this easy-to-use product because I am unable to use another one that is more complicated.”

He and the talented design team at OXO have several axioms that they work and live by. Products should be:
Easy to use
Easy to understand
Use honest language
Instructions not required

As far as finding inspiration for worthy design projects, OXO also makes that search simple. They find objects that cause people some sort of pain or frustration, even if they don’t know that they are frustrated. And then they develop a design remedy to alleviate the pain. For example, why should I need to get my eyes down to counter level to observe a meniscus to see if the liquid I’ve measured is at the right level? I should be able to comfortably observe it from overhead. I didn’t realize that, but OXO did. Design so brilliant you wonder how you ever did without it…

Alex Lee at Gel 2008 from Gel Conference on Vimeo.

business, corporation, social media, technology, Twitter

Twitter: microblogging and its business implications

Christa Avampato

I have some friends who have started blogs and find them to be so much work to update that they simply abandon them after a while. To be certain, it takes discipline to writer regularly, and at the heart of it, if you don’t enjoy writing, you won’t enjoy blogging. But if you like the idea of sharing what you’re currently working on and giving people updates in short snippets is more your speed, Twitter might be for you. And that’s especially true if you are a company, as many user are likely to this connectivity tool to log a company’s missteps in customer service. 


Twitter is about two years old and the only question it asks is “What are you doing?” in 140 characters, or less, you answer the question, from IM, from the twitter site, or by text messaging from your phone. I usually put up the URL of my latest blog post, and use it as a way to get the word out about my writing. 


Rob Pegoraro wrote an article this past week in the Washington Post about Twitter, and other short update services available on sites like Facebook. Towards the end of the article, he mentioned that companies like JetBlue have a presence on Twitter and respond appropriately to customer comments posted there about the company. 


Best of all, the log of follow-up by the company is available for viewing by anyone on the system – essentially a diary and timeline of how JetBlue has handled a customer issue that a customer felt strong enough to tell the world about. Afterall, when you’re given lemons….  

You can follow me on twitter. Name = christanyc

film, movie, New York, news, Pangea Day, TED

Tribeca Film Festival Talk: Pangea Day

Christa Avampato

Every year, TED gives a set of honorees a “prize” – the chance to articulate their wish for the world. Sometimes the world is fortunate enough to witness the work that brings one of these wishes to life. May 10th will be a day that one of those prizes comes into being.


Two years ago TED awarded its annual prize to Jehane Noujaim, an Egyptian-born film maker best known for her document “Control Room” which chronicles the role of media in war. Her TED wish was that the whole world would have the opportunity to sit down together at a common time for several hours to enjoy a set of short films that represented universal themes. Pangea Day, May 10th, will provide that opportunity. 


The Tribeca Film Festival hosted a discussion this week to promote Pangea Day. Held at the Director’s Guild Theatre, Chris Anderson, the host of TED, moderated a panel that included Jehane, Christiane Amanpour, the famed CNN journalist, and Gideon Yago, the journalist largely credited with bringing the world’s news to MTV. This 90 minutes gave me such hope for the future of this world, and the role that art, and particularly film, can play in bringing about social justice and mutual understanding. As Christiane Amanpour so brilliantly stated, “An attempt to understand someone else is the soul of diplomacy.”


From the talk, the most poignant and powerful sentiment communicated by the films of Pangea Day is empathy. For example, an agency called Johannes Leonardo created a set of films that feature a choir of one nationality singing the national anthem of another nation. France sings US. US sings Mexico. Kenya sings India. The film of France singing the US was so powerful that I teared up and actually shivered. That feeling of compassion through music was indescribable.


Many of the short films are up on YouTube, and they will all be available on the Pangea website on May 11th. Not surprisingly, Jehane means “world” in Farsi. And in her closing thoughts of the talk she provided perhaps the best quote of empathy and understanding I have ever heard. “If we could read the diaries of our enemies we would find enough pain and sorrow to extinguish all hostility.” It’s my hope that the short films on Pangea Day will start us down that road.