I have some friends who have started blogs and find them to be so much work to update that they simply abandon them after a while. To be certain, it takes discipline to writer regularly, and at the heart of it, if you don’t enjoy writing, you won’t enjoy blogging. But if you like the idea of sharing what you’re currently working on and giving people updates in short snippets is more your speed, Twitter might be for you. And that’s especially true if you are a company, as many user are likely to this connectivity tool to log a company’s missteps in customer service.
Twitter is about two years old and the only question it asks is “What are you doing?” in 140 characters, or less, you answer the question, from IM, from the twitter site, or by text messaging from your phone. I usually put up the URL of my latest blog post, and use it as a way to get the word out about my writing.
Rob Pegoraro wrote an article this past week in the Washington Post about Twitter, and other short update services available on sites like Facebook. Towards the end of the article, he mentioned that companies like JetBlue have a presence on Twitter and respond appropriately to customer comments posted there about the company.
Best of all, the log of follow-up by the company is available for viewing by anyone on the system – essentially a diary and timeline of how JetBlue has handled a customer issue that a customer felt strong enough to tell the world about. Afterall, when you’re given lemons….
You can follow me on twitter. Name = christanyc
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 