If there is any industry that needs a major make-over, it’s health care. And if I or anyone I know ever needs a major procedure done, I am am likely to make the decision to choose the Cleveland Clinic as a result of Bridget Duffy’s talk at GEL. She is an accomplished doctor, as well as the Clinic’s Chief Innovation Officer. She’s involved with everything from empathy projects to redesigning the hospital gown. Originally she wanted her title to be “Chief Empathy Officer” – that’s how much she believes in empathy’s value.
Empathy is a funny thing. Kids have tons of it. In our early adult years through midlife, we lose a large amount of it, and then as we move into our later years, we revert back to our empathic capacity from childhood. So we have it – we are born with it. And like the creative spirit, we bury it somewhere deep within our recesses, until some life-altering event brings it back. Our challenge is to find a way to keep our empathy from being beaten down in the wake our busy lives.
My favorite quote from Bridget’s talk: “Everyone needs GPS – a guide to take them through every system. And companies need it, too.”
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
If there is any industry that needs a major make-over, it’s health care. And if I or anyone I know ever needs a major procedure done, I am am likely to make the decision to choose the Cleveland Clinic as a result of Bridget Duffy’s talk at GEL. She is an accomplished doctor, as well as the Clinic’s Chief Innovation Officer. She’s involved with everything from empathy projects to redesigning the hospital gown. Originally she wanted her title to be “Chief Empathy Officer” – that’s how much she believes in empathy’s value.
Christa Avampato 