The Roundabout Theatre Company was my first professional theatre job. I stayed for about a year, fresh out of undergrad. I have continued to follow their climb, and smile at their continued success. Todd Haimes is without a doubt a brilliant and masterful artistic director.
Though they don’t blog, they have begun to venture into the world of social media with videocasts and YouTube pieces. Their production of Sunday in the Park with George is currently playing at Studio 54. The show’s book was written by James Lapine, with music and lyrics by Stephen Sondheim. The musical was inspired by the painting “A Sunday Afternoon on the Island of La Grande Jatte” by Georges Seurat.
Composed of many tiny “pixels”, the Roundabout has invited anyone and everyone to contribute their own photograph to be one of the many tiny images that will make up a re-creation of the painting’s dots, a la Chuck Close. I love this because it asks people to contribute something specific and personal. As a community, we build something together and the Roundabout will send updates periodically to let us know how the progress is going. You can also leave messages for people who have contributed their photos.
In social media, there’s a place for everyone to play, an opportunity for all of us to contribute to the conversation. It’s all about telling your story in your own voice, in a way that makes sense for you organization. To contribute your photo to the Roundabout’s project, visit http://www.sundaydots.com/
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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