There are a myriad of things we can point to in the marketplace to illustrate the trend of fascination with fantasy, magic, and fairy tales. One of my favorite examples are the Ugly Dolls and the little monsters that seems to be popping everywhere from coin purses to water bottles to stationery. A face only a mother could love has become a face that everyone loves because of its sense of whimsy and approachability.
Today I read a blog post at http://www.businessweek.com/innovate/next/ about a whole new monster phenomenon. Stefan Bucher an LA designer created a blog with no motivation beyond plopping a small amount of ink onto a piece of paper every day and filming how he made that plop of ink into a monster. He then posted the videos to the blog. Then someone left a comment on the blog with the first of what would be many elaborate stories about the monsters.
Story creators from Marines to kindergartners took pen to paper and in the process of creating their own unique stories about the monsters became very attached to them. Bucher’s characters generated so much chatter, that companies like Starbucks and Target, brought him to have imagination sessions. Creativity spawning more creativity – what could be better?!
To see Bucher’s blog, visit http://344design.typepad.com/
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
There are a myriad of things we can point to in the marketplace to illustrate the trend of fascination with fantasy, magic, and fairy tales. One of my favorite examples are the Ugly Dolls and the little monsters that seems to be popping everywhere from coin purses to water bottles to stationery. A face only a mother could love has become a face that everyone loves because of its sense of whimsy and approachability.
Christa Avampato 