Yesterday I took a walk across Central Park to stop in to the Jewish Museum of Art at 92nd Street and 5th Avenue. There is a new exhibit there that celebrate the art work of William Steig, a cartoonist who achieved early fame as an illustrator of the New York and became a children’s book author at age 60. Though he is most famous for conceiving the idea for and creating the story of Shrek, that one work, as wonderful as it is, does not do justice to a career based on enchanting doodles.
Like many art exhibits, this one has multi-media components – a short film, narrated by Steig, about his life and work, models of the Shrek characters, letters he’s written to and received from monumental figures in the art world, interactive pieces such as a children’s library, and of course, his marvelous sketches. Immediately upon entering the exhibit, the greatest nugget to genius is written plainly on the wall. When asked about how he developed such a successful career, Steig said “I don’t think like other people. I never really did grow up.”
It’s his wonderful sense of honesty and childlike desire to connect with people on a very profound basis that had me smiling all throughout the exhibit. His doodling and intentional coloring outside of the lines kept me dreaming, entering his world of fair tales that had meaningful lessons to teach viewers about their real, everyday lives. Steig said his best work came from drawing with no direction, with no purpose. Drawing for the sake of drawing.
This had me wondering all the way home what works I could create if I had no agenda in my creations. How would I live my life if I just did what I wanted to do without any sense of having to do something “useful”? By letting go, we can break-through.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
Yesterday I took a walk across Central Park to stop in to the Jewish Museum of Art at 92nd Street and 5th Avenue. There is a new exhibit there that celebrate the art work of William Steig, a cartoonist who achieved early fame as an illustrator of the New York and became a children’s book author at age 60. Though he is most famous for conceiving the idea for and creating the story of Shrek, that one work, as wonderful as it is, does not do justice to a career based on enchanting doodles.
Christa Avampato 