Bruce Nussbaum, who writes the design blog for Business Week, recently published a post on what he sees as the greatest innovation mistakes made by companies. He references a study that was done by three large consulting firms that uncovered how companies that are widely-considered as top innovators actually go about the innovation process. What they found is astounding: most innovation happens by accident and most of the people inside the company achieve innovations by being contrarians and working against the systems in place.
While all of the mistakes are critical to keep in mind when we are engaged in attempting to be innovative, the number one reason that Nussbaum points out is the most important when we are considering whether or not to join a company: CEO sloth. While people within a company that live at the bottom of the food chain can drive innovation up through the ranks, corporate gravity is against them. If a CEO is inherently an innovative person who values ideas and opinions from people on the fringes of the organization, then innovation and innovators have a greater shot at success. Corporate leaders must be committed to walking the innovation talk and opening their wallets in support of the process.
A lot of new graduates crave jobs in “strategy” and to be honest, the universities that educate them are not doing them justice in this department. Here’s what the universities aren’t telling them: Every job worth your time has a strategy and everyone at an organization must consider themselves to be creatives, to be innovators. No organization is going to welcome in a new graduate and think that their ideas are the most brilliant ones ever spouted, even if they are. New ideas are absorbed in bits and pieces and it takes patience, time, and commitment to have them heard by the highest levels of a company. A word to the wise: spend your job search time finding a boss who supports your efforts of creativity, and make sure that person has the ears of the people who control the purse strings. And understand that innovation is a long and winding road.
To read Bruce Nussbaum’s full article, visit http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2007/12/top_ten_innovat.html.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 