Day: November 16, 2007

environment, green, innovation, product, retail

Innovation: Laundry minus the water

Christa Avampato

I love smart products – ones designed to fit my crazy life’s schedule, make my days a bit easier, and make me feel good while using them. For example, I don’t like house work. I do it, and the only thing I ever like about it is how it looks when I’m all done. So if a product quickly gets me through the pieces I don’t like, I’m all for it. I’ve got places to be…

Voila – Swash! P&G developed a “smoothing” spray for people like me – I’m an infamous re-wearer. I’d prefer to wear my jeans about 20 times before I wash them. I don’t because they just feel kind of used after just a couple wears. Same with heavy sweaters. With Swash I can get rid of stains, odors, and wrinkles with a few sprays of the can. No water required. And even better, the can is made of recycled aluminum and can be recycled again.

Check it out at http://www.swashitout.com

cancer, happiness, Robin Roberts, story

Making sense of a mess

Christa Avampato

There are many antecdotes that people use to comfort themselves or those they care about when something in their world goes wrong. “You’ve got to turn lemons into lemonade.” “What doesn’t kill you will make you stronger.” “It’s a character builder.”

I was watching the news a few nights ago and Robin Roberts from Good Morning America was getting her head shaved because her hair was falling out from chemotherapy. They showed a clip of an interview with her asking her why she would subject herself to something like that on national television. And she simply said, “Because my mother taught me to make my mess my message.” So much more more powerful than making lemonade or building character.

Making your mess your message actually gives you something to do with what’s wrong with your life at the moment. That can mean cancer, a broken relationship, a lost job. You can scoop up your sorrows, however many there, however intensely they make you feel, and put them to work. And it helps you get through it, connects you to other people going through a similar situation, and helps them pull through too.