At my job we have a very cheap, very tasty cafeteria open for breakfast and lunch. I head down there most mornings before I begin my day looking for hints of brilliance that may help the company in its turnaround. There’s a terrific grill station that serves my favorite – bacon, egg, and cheese on a bagel. Delicious.
I happened over there late last week and the usual grill man was out. When I ordered my sandwich the replacement guy asked me, “Did you want a real egg?” (huh?) “A real egg?” As opposed to? “Yes, a real egg, please.” Later that day I also happened to hear about Dole’s genetically engineered bananas and packaged meat that is “gassed” to extend shelf life. That night I was meeting my friend, Dan, for dinner and I came across a place down the street from my apartment that boasts “natural pizza” right next to the organic dry cleaner.
I’ve been thinking a lot about this desire to be “natural”, to eat and live healthfully. And I wonder if it’s really possible. I wonder if short of growing our own food and living off the land it’s too much to ask for a natural life in this day and age. We’ve gone so far toward engineering everything we eat and every service we receive to get it exactly the way we want it that maybe it’s actually altered the very essence of the thing itself.
Last week there was an enormous toy recall by Fisher Price due to suspected lead-based paint in some toys. My mom said to me, “How could that possibly happen?” Very easily I thought. Do we really have any idea where our food comes from or where our packaged goods are manufactured? Not really. We trust that because we live in a first world nation that what we pay for is safe. We expect the suppliers of the products and services we use to have integrity and have our safety in mind.
I am not suggesting that we all go into a state of hysteria, worrying about the origin of every morsel we eat. I have no desire to become Bill Murray in “What About Bob.” What I will do is be more conscious about supporting businesses that put out there that my safety is part of their strategy. I want to know that these businesses have their customers’ safety and well-being at the top of their minds all of the time. That may not always be easy to discern, though I believe that raising my level of consciousness on these matters may help me live a more “natural” life than I may be able to live otherwise.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
Christa Avampato 