It’s World Book Night and the eBook for my first novel, Emerson Page and Where the Light Enters, is FREE on Amazon all over the world TODAY ONLY! Click this link to go right to the Amazon page for the eBook and download it.
I’m so happy to be able to offer the first book of Emerson’s story to everyone to support this wonderful cause. Happy reading!
To support World Book Night, the eBook for my first novel, Emerson Page and Where the Light Enters, will be free on Amazon all over the world on Tuesday, April 23rd. World Book Night is an annual program created by The Reading Agency to encourage people to read a book for an hour every evening. I’m grateful for all the love readers have shown Emerson over the years, and I’m so happy to give back and support this wonderful cause.
Flowering trees in my Brooklyn neighborhood. Photo by Christa Avampato.
Yesterday I should have been inside working but the warmth and sun kept me outside most of the day. I was walking around gobsmacked by my beautiful Brooklyn neighborhood bursting with flowering trees. Cherry, apple, pink dogwood, lilac, redbud.
I’ve been thinking of buying a small home outside the city. On my walk yesterday I realized my neighborhood has everything I want and then some. Walkable, friendly neighborhood feel, plenty of green space, good public transit, 20 minutes by train to the beach and 20 minutes by train into Manhattan, delicious food, local shops. And unlike most other New York City neighborhoods, it’s mostly single-family homes. I ended up in exactly the right place, exactly where I wanted to be. So now I’m thinking about buying a home right here.
Sometimes, I wish I’d already done certain things. I wish I’d already met the love of my life, owned a home, had or created my dream job. And then I remember how important it is to trust the timing of our lives. Maybe I haven’t been ready for any of those things until now. And because none of that has materialized yet, I did lots of other things that have been wonderful in their own right. Maybe there were certain things I needed to learn first.
It may have taken longer than I would have liked to reach this point in life, but we arrive when we arrive. Maybe I had to travel through many other lives first to fully appreciate this moment, when anything and everything feels possible. I see my dog, Phineas, in all of it. He led me right to where I needed to be, and only then did he know it was okay to go. I just wish he was still here to see own home in springtime.
(Below are photos I took in my Brooklyn neighborhood. I can’t believe I live here!)
Eastern Redbud. Brooklyn, NY. Photo by Christa Avampato.
My Brooklyn neighborhood is in full bloom with flowering trees putting on a colorful show for all of us. One of the trees that always catches my eyes this time of year is the Eastern Redbud. They grow bright pink, purple, and red buds directly from their trunks. Known as cauliflory and found mostly in the tropics in species such as cacao, jackfruit, and papaya, the evolutionary purpose of this adaptation has a few hypotheses.
1.) Foster as many partnerships as possible With the ability to grow flowers on the trunk, the Eastern Redbud can produce more flowers, allowing for more seed dispersal and pollination opportunities. Additionally, more animals can act as pollinators. For example, small mammals climbing onto the tree trunks wouldn’t normally play a role in pollination when the flowers are on delicate branches that cannot support the weight of these mammals. However, with flowers growing on the main trunk that can support them, they act as pollinators for the redbuds just as much as birds and small insects.
For us, emulating a redbud means considering all of the potential partnerships we have around us. How can we change what we’re doing to help them help us? Even if someone doesn’t normally play a certain role, could they fill that role if we altered the system in a way that allows them to participate?
Eastern Redbud. Brooklyn, NY. Photo by Christa Avampato.
2.) Energy and resource savings Without the need to grow a network on many delicate branches, flowering directly on the trunk saves the tree energy, water, and food. These resources can be poured into creating more flowers and therefore greater pollination and seed dispersal. The redbud certainly takes advantage of this, and in full bloom appears to explode with flowers.
There is nothing worse in nature than waste. Wasted energy can and often does mean the difference between life and death. Are we using all the resources we have in the most optimal way? Can we change how we operate to make better use of the resources we have to meet our ends goals?
3.) A matter of physics In the case of trees such as cacao, jackfruit, and papaya, the fruit is too heavy for small delicate branches to bear. The weight of the fruit requires a sturdier structure so they grow directly from the trunk. This also allows the fruit to grow to a larger side, and again, allows for greater seed dispersal.
Sometimes we’re forced to do things a certain way for the sake of practicality and to best meet our end goal. Necessity may be the mother of invention, but practicality is the agent of adaptation, moving us along to do exactly what needs to be done.
Eastern Redbud. Brooklyn, NY. Photo by Christa Avampato.
Closing out the week on a high! I just found out that my upcoming novel, Emerson Page and Where the Light Leads, is an official selection for the 2024 New Media Film Festival in Los Angeles in June. One of my big goals for Emerson is to have her story made into a film or series so bumps like this within the film industry mean a lot. I’m grateful for this honor and I’m hoping I can get to LA for the festival in June.
On Coverfly, a platform that curates film, book, and media awards, my book is ranked in the top 34% of over 135,000 projects in all genres and formats, and top 19% of books and manuscripts.
Thank you to everyone who continues to champion Emerson and support me in my creative work. Your encouragement means everything to us.
On May 14th, the book will be available everywhere books and eBooks are sold. Pre-orders can be placed now on Amazon, Bookshop, and Barnes & Noble. The first book in the series, Emerson Page and Where the Light Enters, is available now in paperback and as an eBook everywhere books are sold.
My second novel, Emerson Page and Where the Light Leads, will be released everywhere books are sold in less than a month on May 14th. This week I’m focused on pitching the book to individual book reviewers. These are reviewers with popular websites and social media accounts who primarily focus on reviewing books. I wanted to share some top tips for authors who are pitching these reviewers:
Review their websites There are sites like BookSirens.com that make it easy to find book reviewers. It may be tempting for authors to just contact all reviewers on platforms like this and let the chips fall where they may. This hurts you and it hurts all other authors, too. Use these platforms to go to the individual websites. What does a reviewer care about? What’s their style and brand? Would your book be appealing to them, and if so, what you can you highlight about your book to get their interest?
Respect the reviewer’s guidelines By going to their websites, you will almost always find review guidelines. Please follow these to the letter. What do they want in the pitch? What do they not want in the pitch? What types of books and authors interest them? If they are not a match for you, don’t contact them. Again, they are flooded with requests. If they aren’t a match for your book, save your time and theirs, and move on.
Respect the reviewer’s genre and format preferences Within their guidelines, they will often define the genres and formats (paperback, ePub, PDF, etc.) they prefer. They may also define what they don’t want. Again, if they aren’t a match for you and your book, move on. I started out sending my PDF as an attachment in my pitches. Then I decided it was best to send the pitch without any attachment because the PDF is a big file and may clog their inboxes. So just send the pitch as an email with no attachment and include a link to your book or author website instead.
Personalize the pitch Now that you have all this information from the reviewer’s website, personalize your pitch. Give them everything they ask for and give them a reason to be interested in your book. Is there something on their website, social platforms, or in their bio that you love? Do they have a personal interest that matches with a unique aspect of your book? Touches like that show your care and generate connection.
Respect the reviewer’s time Authors are strapped for time whether or not they have an agent, and whether or not they have a publisher or have chosen to self-publish. (FYI — I don’t have an agent and I have a publisher.) Having a book published is launching a business. You, the author, need to do a lot of marketing and promotion of your book. There’s a temptation to save time and send mass emails to reviewers or take a “spray and pray” mentality. I get it. But please don’t do that. You are asking a reviewer to give hours of their time reading and reviewing your book. Make it easy for them to say yes by following their guidelines, preferences, and personalizing your pitch.
Have you successfully pitched book reviewers? What are some other top tips you would share?
This was my first year as a pen pal for Letters to a Pre-Scientist (LPS), a nonprofit that pairs fifth to tenth grade students in low-income communities with a worldwide network of STEM professionals for a yearlong pen pal program to inspire all students to explore a future in STEM. I was matched with a student in Arizona. We exchanged eight letters during the school year and discussed higher education pathways, STEM (Science, Technology, Engineering, and Math) career journeys, and overcoming obstacles in life, school, and career.
I think that piece about overcoming obstacles and getting through difficulty in life is incredibly important. We all face challenges at some point. It’s important for young people to know the challenges can be overcome and provide examples of how we’ve faced challenges as a way to inspire them.
My pen pal was always very interested to know about my dog, Phineas. She has a dog, too, and this was something we bonded over from our first letters. I decided I had to be honest with her about Phin’s passing in January, how it made me feel, and how I was coping with grief. Something extraordinary happened in our last letter exchange; something I didn’t expect.
My pen pal showed such an incredible amount of empathy for my loss. To cheer me up, she made me these little reminders that show wisdom far beyond her years. The front sides of the notes say “It’s okay…” and “I’m not gone”. Inside, they say “A dog wags his tail with his heart. Don’t forget the love they shared” and “Dogs leave paw prints on our hearts.” Truer words were never written. I’ve placed them by my desk because they make me smile while I’m working. All the while I was hoping to inspire her; turns out she inspired me even more!
In her letter, she goes on to talk about how much her dog means to her, and to also express some challenges she’s having in school. She said even though school was very difficult for her right now, she believed in herself, loved learning new things, and knows she will get through these challenges. This student did not express this level of confidence in herself at the start of the school year, not by a long shot. Growth and evolution are beautiful gifts to witness.
My gifts to my pen pal
To further encourage her, I decided to put together a special package. I made her a book mark with charms I thought she’d like–a book, a paw print, a moon and star, and the planet Saturn. I also sent her one of my Emerson Page charms that I hide around the world for readers to find. It says, “She believed she could so she did” and has a tag with “Always believe in yourself.” My pen pal’s confidence reminds me of Emerson so I thought this was a fitting gift.
I wrote my reply letter to her on fancy paper. I told her how much her kindness meant to me and how I admired her belief in herself to overcome her challenges in school. I told her my dream for her is find something that brings her joy every day. I made sure to mention to love every day she has with her dog so she has a lot of wonderful memories with him, and that giving him his food and water, playing with him, taking walks together, and brushing his hair will make him so happy. I closed the letter with one of my favorite quotes by the great naturalist Mary Oliver who asks in one of her poems, “What will you do with your one wild and precious life?” I told her I can’t wait to see what she decides to do with her life.
We never know how our words and actions may impact someone. The important thing is that we keep putting our hearts out there, that we keep showing concern, empathy, compassion, and kindness at every turn, even when our world and the world at-large is heavy. Perhaps especially when it’s heavy. This might be the only way we’re going to save ourselves and each other–keep showing up and giving our best, honest, authentic selves.
I’ll be sharing more about all of this throughout the week. For now, I’m feel so much gratitude for all of this, and for the people who made all of this possible. Thank you, thank you, thank you.
This is my first spring in my new neighborhood in Brooklyn and it’s loaded with flowering trees! I went out for a long walks over the last few days, taking in the warmth and light, the scent of flowers, and the explosion of colors. My dog, Phinny, would have loved these days. I loved them for both of us.
Cherry blossoms in historic Green-wood Cemetery, Brooklyn. Photo by Christa Avampato.
It’s hard to believe Phin passed away two months ago. I’ve been looking for a locket for a few months to carry him with me everywhere I go. On Monday, the day of the eclipse!, this one arrived. It has a blue forget-me-not flower pressed into the front. It now holds a lock of Phinny’s fur. All he ever wanted in life was to always be with me. I took him with me whenever I could (and then some!) Spiritually, he’s forever with me. Now, he’s physically with me always, too, and we’re traveling together. Our love story continues.
Me in Prospect Park, Brooklyn, wearing the locket honoring my dog, Phineas.
Today is also the anniversary of the founding of the ASPCA in New York City in 1866. Phinny prompted me to become a monthly donor almost 9 years ago for his birthday. I’m so grateful for their work and honored to support their lifesaving mission for all these years.
My soul dog, Phineas, on a healthy and happy day in Central Park, Manhattan. Photo by Christa Avampato.
It’s also national hug your dog day. I wish I could hug Phineas today, so please hug your dogs for me. They are never with us long enough no matter how long their lives are. Love every day you get with yours. Here are some blooms to brighten your Wednesday.
Cherry blossoms in Brooklyn. Photo by Christa Avampato.
At 3am on Friday morning, I was woken up out of a sound sleep. A man was on Coney Island Avenue, which my apartment faces, screaming. “Help! Someone please help me! Please!”
He was rolling around on the ground. It was cold, windy, and dark. He was alone. People were walking by him, not paying him any mind. There was something so earnest in his voice, so bone-chilling. I called 911.
The 911 operator asked for my name, phone number, address, and any details about the man, though I had very little to offer except his location. I hung up, and 10 seconds later my local police precinct called me back. The sergeant asked all the same questions the operator asked me. My guess is they were checking to make sure this wasn’t some kind of prank. When I told him the man had been crying out for a few minutes, he said, “Really? You’re the only call we’ve gotten.”
30 seconds later, two police cars and an ambulance pulled up to the corner. The man’s cries quieted. The EMTs immediately got him onto a gurney and wrapped him in blankets. One of the police officers walked down the block and collected a backpack and a walker. He loaded them into the ambulance with the man and the EMTs. I don’t know why his walker and backpack were so far from where he was. Was he attacked? Was he disoriented? I’ll never know. I do know I’m glad I called. I’m glad he got help.I’m glad the system worked.
I went back to bed after the scene was cleared. I said a prayer hoping he would get all the help he needed. I thought about how no one else had called, not the people walking by the man, not even the attendants at the 24-hour gas stations or bodegas on the corner.
I wonder what’s happening to us in this world, how and why we’ve become immune to cries for help, why we assume people in desperate need have somehow brought the situation on themselves. I wonder why our sense of humanity and decency is eroding. Why are we not helping when the need is so clear and persistent?
A European friend of mine once said to me he thought the saddest thing about America is that it has no social safety net. What I realized in those early hours of Friday night is that we do have a social safety net, and it’s us. We have to be the social safety net for each other. When someone cries out for help, we need to show up and extend a hand. We’re all just walking each other home.
Christa Avampato 