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Joy today: How Twitter gave me my new writing opportunity

As many of you know, I’ve been working on my science writing and bringing since into my career as a product developer. I’m so excited to share that over the next few months, one of my favorite biomimicry publications is going to publish a series of pieces I’ve been wanting to write. I’m over the moon excited about this, and as a source of inspiration, I wanted to share how it all came about.

Twitter magic and the glass sponge
I’m pretty active on Twitter where my feed is mashup of different topics, two main ones being my writing and my work in biomimicry. A couple of weeks ago, I learned about the glass sponge for a grad school assignment.

Very quick recap: the glass sponge lives on the ocean floor over 1000 meters below sea level and is one of the oldest species in existence today. It builds one of the the most stable structures on Earth with the minimal amount of material needed. Its glass is transparent, flexible, and created from sea minerals (such as calcium carbonate, salt, and carbon dioxide) at ocean temperatures (~4 degrees Celsius, ~39 degrees Fahrenheit). It is created and then biodegrades without any toxic waste. Human-made glass is extremely fragile, expensive, and dirty to create—glass and cement production generates 5-7% of the Earth’s greenhouse gas emissions. It requires very hot temperatures in a kiln and therefore is also energy intensive.

Though we’ve known about the glass sponge for decades, engineers, designers, and scientists have no idea how it creates its glass and we’ve never been able to replicate its far superior product. It’s an absolute mystery. But when we learn its secrets, it has the potential to transform our construction industry into one that’s sustainable, clean, and healthy for the planet.

Power to the crowd
So…back to my writing. I wrote a tweet about the magnificent glass sponge just as part of my regular social media promotion of science and biomimicry. It got a lot of attention and became the 2nd most shared story about biomimicry on Twitter the week I posted it, second only to one my Mashable. That got the attention of this publication, and they asked me if I’d like to write something for them. And heck yes, I would!

What I’ll be writing
They asked me to pitch a topic to them. True to my brand, I gave them 10 pitches hoping there might be one in there that they’d like. To my surprise, they loved them all and asked me to write one a month. So, we’re off the races and here are the first few topics that will be coming out in the next few months:

1. Biomimicry and the Green New Deal (November)
2. Biomimicry and materials science (December)
3. Biomimicry makes the case for species conservation (January)
4. Medical applications of biomimicry (February)

I tell this story because I want it to inspire you to get out there and shout about what you love, what fascinates you, not because you hope it gets you something but just because you love it so much that you can’t keep it to yourself. I’m thrilled by this development in my writing. Shocked even. And even if no one liked the glass sponge tweet, it wouldn’t have mattered because I love it and wanted to share it.

The big publishing take-away
That’s the bit no one ever told me about publishing. In the age when people are obsessed with platform and followers and likes and retweets, too many of us have forgotten about joy. That’s the thing to focus on. That’s the secret sauce that keeps us going. Fill up your head, heart, hands, and feeds with joy, and see what happens. It’s a skeleton key that unlocks doors we didn’t even know were there.

About Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.

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