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creativity

Wonder: The toughest reality about leadership

A long time ago I embraced the idea of leadership as service. If leaders take care of their teams, their teams will take care of their customers, and their customers will take care of the company. If we’re going to lead an organization, a group, a product, or a yoga class, the last thing we should do is play the “look at me and look what I can do” card.

This is what so many leaders get wrong. They bury themselves in their work and forget the crux of their role—to support their team members, individually and as a group, and spend the vast majority of their time removing roadblocks so that their teams can do their best work. The roadblocks can be funding, revenue, processes, procedures, services, and the list goes on.

It takes a tremendous amount of two-way trust to lead—leaders have to trust their teams and vice versa. It’s about crossing the finish line together, not beating one another to the end, whatever the end is. Just as the Lean Startup revolutionized how we see entrepreneurship and management, I hope that this idea of leadership as service revolutionizes the way we see company culture. A leader needs to be the last in line, not the first. It’s so much easier to push than to pull.

About Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.

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I'd love to know what you think of this post! Please leave a reply and I'll get back to you in a jiffy! ~ CRA

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